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eCommerce Marketing Manager

Perrigo Company plc, a leading global healthcare company, delivers value to its customers and consumers by providing Quality Affordable Healthcare Products?. Founded in 1887 as a packager of home remedies, Perrigo has built a unique business model that is best described as the convergence of a fast-moving consumer goods company, a high-quality pharmaceutical manufacturing organization and a world-class supply chain network. Perrigo is the world's largest manufacturer of over-the-counter ("OTC") healthcare products and supplier of infant formulas for the store brand market. The Company also is a leading provider of branded OTC products throughout Europe and the U.S., as well as a leading producer of "extended topical" prescription drugs. Perrigo, headquartered in Ireland, sells its products primarily in North America and Europe, as well as in other markets, including Australia, Israel and China.
We are currently looking for an eCommerce Marketing Manager to join our new team in Allegan MI.
Directly responsible for eCommerce go to Market strategy development. Recommends best in class go to market strategies in the online sales channel for existing and new products in terms of product configuration, placement and promotions as well as page strategy recommendations for content, search optimization and ratings and reviews. Partners with Sales, Marketing, Regulatory and Graphics to implement tactics that align with that strategy. Will work closely with Sales and participate in account calls and visits to align Perrigo's Digital Marketing strategy with business partners
Leads the team responsible for ownership of the digital content strategy development, implementation, and maintenance for the overall content master plan working with partners across the organization. They will work closely with Marketing teams to ensure alignment on digital strategies for their categories including innovation for online only concepts as well as promotional activities. They will lead and grow the team responsible for Digital Marketing and drive optimization of content and page performance with cross functional business partners
Knowledge, Experience and Education:
Bachelor degree in Marketing or related field is required, Masters preferred
7+ years of eCommerce marketing experience - strong experience around Web analytics, SEO optimization, SEM, A/B testing.
Strong leadership qualities but also very much hands on.
Experience working with Brick and Click websites, eRetailers and Marketplaces.
Experience growing Social Media accounts organically and via paid marketing activities.
Strong understanding of Digital Merchandising and product Category Management.
Can determine what design and development resources are needed to deliver on web projects.
Strong understanding of SEO and keyword research, content marketing, knowing what content is most effective on a website, work well with content creators to achieve goals, etc.
Thorough knowledge and experience overseeing Digital Marketing including digital strategies, omni channel best practices, eCommerce technologies, and expertise in page performance analytics and monitoring.
An in-depth understanding of online consumer behaviors, and ability to map and analyze customer journeys and cohorts.
Experience with successfully launching concepts and products to a digital audience.
Must possess strong knowledge of retail sales and marketing techniques (brick and mortar and online).
Experience using email platform such as Exact Target or MailChimp is desirable.
3+ years of progressively responsible experience in consumer package goods industry preferred.
Must exhibit leadership and well-developed verbal and written communication skills.
Ability to drive action with cross functional teams for improvements and key initiatives.
Demonstrated ability to influence across all business units with multiple levels of management.
Major Duties / Responsibilities
Consultant to CHCA Sales & Marketing providing recommendations for eCommerce go to Market strategy development. Recommends best in class go to market strategies in the online sales channel for existing and new products in terms of product configuration, placement and promotions as well as page strategy recommendations for content, search optimization and ratings and reviews. Partners with Sales, Marketing, Regulatory and Graphics to implement tactics that align with that strategy. Will work closely with Sales and participate in account calls and visits to align Perrigo's Digital Marketing strategy with business partners.
Leads the team responsible for ownership of the digital content strategy development, implementation, and maintenance for the overall content master plan working with partners across the organization. They will work closely with Marketing team to ensure alignment on digital strategies for their categories including innovation for online only concepts as well as promotional activities. This role will work closely with eCommerce Intelligence and eCommerce Governance, to action short and long-term initiatives.
Accountable to lead and grow the team responsible for monitoring insights and trends coming from analytic process to optimize page & product performance. Develop and manage associated workflow processes to drive the implementation of change for performance optimization. Activate cross functional teams across the organization accountable for improved KPIs in their areas. Adjust content master plan as learnings warrant.
Owns the partnership with external Digital Marketing vendors and agencies to determine which services and technology tools will provide the best view of success for key online KPIs and determine implementation plan. Responsible for identifying areas where an external partner is needed for a toolset or service and determine best path forward owning the relationship with that vendor.

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