Marketing Manager - OTC

Responsible for sustaining Perrigo's leadership position within the designated market segment consistent with the development and execution of Perrigo sales plans and long-term visions. Knowledge, Experience and Education:   A Bachelordegree in Business, Marketing or a related field is required, with a Master in Business Administration preferred, combined with seven plus years experience of relevant marketing experience.  Must possess thorough knowledge of OTC pharmaceutical industry and the Store Brand Industry.  Requires demonstrated ability to develop and execute a business plan, possess marketing creativity, well developed verbal and written communication skills and excellent project and time management skills.  Requires the ability to drive internal teams and develop a sense of urgency and have demonstrated knowledge of all aspects of the marketing mix including Pricing.   Computer literacy and advanced skills in the use of MS Excel, Power Point, and Word are required. Requires self-motivation, marketing creativity, detail orientation, and commitment to deadlines.   Up to 30% travel may be required.  Major Duties / Responsibilities Development of category reviews and attends customer sales calls for category reviews and new products presentations Identifies new product opportunities, oversees development, and launches new OTC products supported by best-in-class promotion programs Provides organizational thought and leadership to monitor and manage trends in related market segments, and helps develop related strategies. Develop Category Plans, Sales Forecasts, and Pricing Develops over-the-counter product promotional materials that promote the financial benefits of prescribing select OTC products and target top industry targets. Provides supervision for assigned staff including hiring, training, performance management, mentoring and development.
Salary Range: NA
Minimum Qualification
8 - 10 years

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